News‎ > ‎Philippines‎ > ‎

DA-IRRI Heirloom Rice Project taps local champions for its grassroots advocacy

posted Jul 28, 2015, 6:15 PM by Isabella Mari Jhocson ‎(IRRI)‎   [ updated Jul 28, 2015, 6:31 PM ]
Philippines: DA-IRRI Heirloom Rice Project taps local champions for its grassroots advocacy
Grassroots advocacy is one of the most effective ways of raising the level of awareness regarding certain causes to influence public perception, regulations, or public policy. To mobilize and harness the power of grassroots brand advocates, the Heirloom Rice Project (HRP) conducted a workshop for “local champions” from local government units and state colleges and universities in Benguet, Ifugao, Kalinga, and Mountain Province. (This was originally published on 1 July 2015)

Comments